AI (Artificial Intelligence) Driven Digital Marketing

Traditional marketing seems primitive since the advent of digital devices. Because of that, Digital Marketing has helped many businesses excel and make fortunes. Currently, the Artificial Intelligence AI technology which is rapidly advancing has taken businesses to a next level up in promoting their brand, targeting specific audiences, tracking brand insights, media planning, audience persona modelling, et cetera. Firstly, let’s start with defining what traditional v/s digital marketing means.

Traditional V/S Digital Marketing :

Traditional Marketing focuses on marketing with the help of traditional mediums like magazines, newspapers, radio, et cetera. Whereas, digital marketing promotes marketing through social media, websites, emails, et cetera.

Now let’s begin with knowing, how AI is so powerful and why you need to leverage this technology with digital marketing to boost your reach and convert people into consumers of your service or product.

To stay viable and thrive in this rapidly changing environment, businesses need to be good at anticipating what’s next and reacting in real-time. This can be made possible by analyzing huge amounts of data and getting insights from it to make better business decisions. The world is driven by data, according to a survey of more than 1,000 senior executives conducted by PwC, highly data-driven organizations are three times more likely to report significant improvements in decision-making compared to those who rely less on data. AI focuses on the development of computer programs that can access data and use it to learn for themselves and help humans in decision making. Thus this tool can help significantly in digital marketing as well enough provided data.

Talking about the current use of AI in Digital marketing and its advantages :

i) Finding the correct target audience for your product :

Consider the case of Amazon, you may notice that if you are using the amazon application you will be shown recommendations based on your searches or previous orders. However, those might be completely different if you open the application on your friends' devices. This is simply because the company has fed enough data to the AI tool that helps them in deciding whom to target with a specific product and get the maximum likelihood of the product getting sold. For instance, consider you are searching for sunglasses on Google, after surfing some glasses you switch to Facebook and while scrolling through your feed you will find an advertisement from Amazon or eBay or an e-commerce company on sunglasses along with the eye-catching deal. This is the power of AI in marketing the correct product for the correct audience.

ii) Segmentation of Customers :

This can be best explained with a scenario, consider a group of bachelors are shown the advertisement of a location suited for couples along with destinations well suited for a bachelor party. In this, the former seems of no use but if the marketing was carried out in a traditional way this might be the case. The main advantage of AI-powered digital marketing is it helps in segmenting the customers. For example, it will learn from the data that has been given about the person planning a trip and his behavioural patterns while using the application or a website while planning a trip and recommend the person with the appropriate product or service. Therefore, with AI-driven digital marketing, the bachelor might get advertisements about a trip to Amsterdam while the couples might see a Paris trip deal on the website. Travel shopping companies like Expedia, MakeMyTrip and GoIbibo extensively use such smart AI tools.

iii) Product Creation :

Imagine you are a fashion designer and have worked for several years in the Fashion Industry. It might happen that at one point of time you get completely off from new ideas for your new design. Guess what? In such scenarios as well AI can help you with better solutions. How? Moda Rapido, a fashion brand is completely based on Artificial Intelligence. Owned by Flipkart the fashion company Myntra uses the AI technology and feeds the data it has collected so that the AI can generate the mix of various combinations and can lead to a clothing style that can be a potential “bestseller”.

iv) Content Creation :

Hubspot uses AI to create blogs, articles and social media posts taglines. These are generated in a way that is catchy for the eyes. The users targeted definitely get engaged with such content and the company can increase their revenue when such users get converted into customers. There are many other tools in the market like writesonic

Therefore, AI has a lot of potential in changing the marketing industry and bringing the next revolution in digital marketing that can help businesses prosper.

We at Pixous are working towards levelling up your business and can help you with better digital as well as social media marketing strategy, including Search Engine Optimisations for your website. By extensively leveraging AI tools we help you grow. Contact us to know more about how can you scale and reach more potential customers with us.